About

I build marketing functions from a standing start.

Usually the only marketer in the room. Paid social, SEO, websites, email, video and the creative to fill them, which in practice means I am the person who does the thing rather than the person who briefs it.

For a year I did it a continent away from the clients, on London hours, from whichever city I happened to be living in. It suited me better than any of the rest, and I have been chasing it ever since.

AI made the making cheap. Knowing what to make is still the job.

Paid SocialSEOWeb DesignEmailVideoCreative DirectionBrand IdentityEcommerceMotionContent Strategy

Dubai, Bengaluru, Mumbai, then Dubai again.

THE REST OF IT

What I am into, what I believe, and what I am pulling apart this month.

Things I’m into

J. Cole, Paramore, Pierce the Veil. Interstellar. Prototype 2. What actually connects them is taking the thing apart to see how it works, songs included.

Views mean nothing if they don’t convert.There is a market for everything. Positioning is the hard part.Go big or go home.

What I believe about marketing

Held long enough to have cost me arguments, and still held.

Learning 3D.Building AI agent workflows for SEO.

Currently

Both are the same itch as the rest of this card set: find out how a thing works by building one.