Comms8
Built the site, the traffic, and the product UI
everything it took:
Wix
After Effects
Premiere Pro
Semrush
Meta Ads
Google Ads
Klenty
Mailchimp
HeyGen
ElevenLabs
Claude
Gemini
ChatGPT
InfluenConnect is Comms8’s own SaaS: an influencer search engine covering 120,000+ creators across 23 platforms and 46 countries, built so Western brands can reach the creators on Douyin, WeChat and RedNote that no Western tool indexes. I was the only marketer on it.
A product with no marketing site and no inbound. Fifteen leads a month, nearly all of them cold outreach. The agency’s own site was doing about 400 organic sessions.
influenconnect.com, from scratch
15+ pages designed, written and shipped on Wix. Keyword strategy, technical SEO and link building behind them, worked out in Semrush. The blog programme I ran alongside it took comms8.com from about 400 organic sessions a month to about 12,000.
Seven interface pieces, designed and animated
The screens that carry the Solutions pages: search and filtering, creator profiles, transparent pricing, the AI assistant, saved lists and campaign summaries. Designed in full, then animated in After Effects.
Five walkthroughs of the live product
One for each solution page: a screen recording of the logged-in app, an AI presenter generated in HeyGen, voice from ElevenLabs, cut together with burned-in subtitles in Premiere Pro. No crew, no studio, no reshoot when the copy changed. These are the product doing the thing, rather than a drawing of it.
The InfluenConnect Playbook
A vertical series for TikTok, Instagram and LinkedIn explaining the Asian creator market to Western marketers, which is the thing the product exists to solve. Three of 20+ films edited across the year in Premiere Pro and After Effects.
Paid, outbound and lifecycle
Campaigns on Meta Ads and Google Ads against the pages the SEO work had already earned. Outbound sequences in Klenty, and the retargeting list in Mailchimp that held roughly a 60% open rate.
Twelve months. Inbound leads went from 15 to 80–100 a month, the product site from about 12 organic sessions to about 4,000, and the agency site from about 400 to about 12,000. Email retargeting held roughly a 60% open rate. I led a content team of three.
The email list was the highest-intent channel and the least built out. I’d segment it properly and put lifecycle automation behind the free trial.
THE RESULTS
Every figure carries the thing it grew from, because a number without its denominator isn’t a number.
Inbound leads a month
InfluenConnect organic sessions a month
Comms8 organic sessions a month
Average email open rate on retargeting
Web pages designed and launched
Marketing videos edited
Platform UI pieces designed and animated
Product explainer videos produced
People on the content team I led